Taken and trusted by PMMs and PMM leaders at top companies such as:
Does this sound familiar?
You’re a high-performing PMM: smart, driven, and ambitious. But something’s off:
🔴 You’re stuck in the weeds, constantly reacting instead of leading strategy. Or worse, you’re bored and underutilized.
🔴 You’re delivering results, but not getting the recognition, visibility, or promotions you deserve.
🔴 Your manager doesn’t really get PMM, so you're navigating it solo without support.
🔴 Promotions pass you by, even when your work speaks for itself.
You’re not imagining it. And you’re not alone.
All of this adds up to frustration, burnout, and imposter syndrome creeping in. But deep down, you still believe in yourself: you know these challenges are solvable, and you’re ready to find a better way.
Hi, I'm Yi Lin.
I know exactly what it’s like to navigate product marketing without a clear roadmap - because I had to build one myself.
I broke into PMM as a career switcher, an immigrant, and a woman of color, with zero tech or marketing experience and no insider connections.
Early on, I faced the same struggles many PMMs do today.
But rather than wait for things to change, I built my own system to prove my impact, position myself as a strategic leader, and drive real business outcomes.
As a result, I went from an industry outsider to a PMM Director in just three years, without the advantages most people assume you need.
In this program, I’ll share everything I’ve learned to help you break past limitations and step into a high-level IC or director role that truly aligns with your career goals and values.
Success Stories
Raniz Bordoloi
Product Marketing Manager, Go1
As a high achiever, I used to think career growth followed an obvious, linear path: get promoted, land a higher-paying job. While those are valid goals, I realized I needed more than external success. I wanted a career that felt truly fulfilling. That’s when I sought out Yi Lin for leadership coaching.
Through many insightful sessions, Yi Lin helped me gain real career clarity. I went from feeling unmotivated to discovering a direction that energizes me, one that aligns with my strengths, values, and professional goals. Beyond finding this clarity, she also guided me to excel in key areas of product marketing and set me up for success in my role with greater confidence.
I couldn’t be more grateful for her coaching. If you’re looking for a coach who brings both strategic insight and deep personal support, I highly recommend working with Yi Lin!"
Shannon Toe
Product Marketing Manager, IBM
I had the pleasure of being mentored by Yi Lin in her Thrive program. As the sole product marketer at my company, her advice and feedback was crucial in helping me excel in the role.
Specifically, her guidance helped me shape my approach to product launches and go-to-market strategy. She has a wealth of knowledge to share and is truly a thought leader in the product marketing world. Thanks Yi Lin!
Emily Highstreet
Head of Marketing, RevenueRoll
When I stepped into a Head of Marketing role at an early-stage startup, I was immediately tasked with owning positioning - something I knew was critical but didn’t have deep expertise in. I needed a thought partner to help me navigate this challenge, and a friend immediately pointed me to Yi Lin, calling her the best product marketer out there.
From our first conversation, I knew I had found the right coach. Yi Lin was thoughtful, articulate, and introduced me to structured frameworks that helped me bring focus and clarity to the chaos of a fast-moving startup. Her guidance helped me bridge the product marketing knowledge gap, not just in execution but in building strategic cross-functional alignment.
Working with Yi Lin has been like product marketing therapy - she’s not just an expert; she’s a true partner and support system.
For anyone who is the only marketer in the organization or leading product marketing without a clear playbook, I can't recommend Yi Lin enough. Her coaching goes beyond instruction - she’s honest, supportive, and truly invested in your success.
Carley (Bohnen) Stugelmayer
Director of Product Marketing, A-Lign
Yi Lin was instrumental in my transition from an individual contributor to a director role in product marketing.
Her deep expertise helped me not only refine our PMM processes, covering product launches, positioning, and messaging, but also build the critical cross-functional relationships needed to drive impact at the director level. She provided structured frameworks that made complex challenges feel manageable and was an invaluable coach as I developed my leadership style.
After working with her, I feel more confident tackling high-stakes decisions and have greater clarity on my long-term career path. I’m incredibly grateful for her guidance!
Allison Sands
Sr Product Marketing Manager, Personio
Before working with Yi Lin, I was keeping up with the pace of my role – but it always felt like I was running on fumes, not truly thriving. I kept seeing Yi Lin’s name pop up in different conversations – her insights were always strategic, sharp and refreshingly practical. It felt like she was speaking to me, and I knew her coaching was exactly what I needed.
Working with Yi Lin flipped the script on how I approach my career. I went from feeling reactive to intentional. I felt confident and truly in control. She provided pragmatic frameworks that made everything seem more achievable, which gave me the confidence in my ability to lead, make strategic decisions, advocate for myself – and actually enjoy the process.
What sets Yi Lin apart is that she’s not just an expert in product marketing—she’s actively shaping its future. She challenges conventional thinking, pushes you outside your comfort zone, and helps you see opportunities where you might have only seen obstacles.
If you’re a PMM looking to grow as a leader, sharpen your thinking, and gain clarity on your career, I can’t recommend her enough.
Sara Miteva
Senior Product Marketing Manager, Checkly
I had the pleasure of being Yi Lin's leadership coaching client at a time that was crucial for my career growth. Through working with Yi Lin, I was able to get clear on my PMM career growth roadmap, identify my priority and craft an action plan that I was able to immediately put into action.
Importantly, Yi Lin also had the right resources and answers to all of my questions and customized our coaching to fit the specific challenges I faced at each juncture - which was extremely valuable.
I highly recommend Yi Lin's coaching if you are looking to level up and/or looking for more career clarity!
Rita Chan
Director of Product Marketing, Shiftboard
Yi Lin has been an incredible career coach, guiding me through my journey in product marketing with both expertise and empathy. She has a special knack for asking the kind of thought-provoking questions that truly drive introspection and growth.
Yi Lin helped me gain clarity on my ikigai - what I love, what I’m good at, and where I can add the most value. Her ability to help me connect my skills with my passions in a meaningful way has been transformative for my career direction and personal fulfillment.
With her insightful approach, Yi Lin has helped me navigate career changes with clarity and confidence. I highly recommend Yi Lin for anyone looking to sharpen their career trajectory and find their professional purpose.
Sr Manager, Product Marketing, Achievers
Yi Lin has been a fantastic career coach and resource for me over the past year. Her depth of experience in the Product Marketing space allows her to quickly identify areas of opportunity and growth.
Our work has been primarily focused on advancing my career as a PMM and she's helped me uncover new ways of thinking and approaching my career development. Yi Lin is kind and thoughtful while also being direct with her recommendations which is a rare combination!
Her PMM community has also been a game changer as I get to learn about the latest in the space and connect with other brilliant PMMs.
Don Atkins
Senior Product Marketing Manager, Teachable
As a coach, Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance.
Yi Lin’s effectiveness as a coach derives from a truly unique point of view informed firstly by her background as a career pivoter, which provides her with a deep well of empathy for people of diverse backgrounds who often experience myriad challenges on their journey; and secondly, her varied interests and backgrounds as an artist, consultant, and someone who has lived in many places, all of which make her keenly observant of people’s specific needs and superpowers.
I can’t recommend her highly enough, no matter your background.
My Coaching Approach
3. Expand Influence
Career growth is not just about execution - it requires influence and leadership. In parallel, we will focus on:
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Developing your executive presence to cultivate your skills as a people leader.
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Expanding your circle of influence to gain visibility, sponsorship, and recognition from leadership.
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Helping you develop authentic leadership strategies to navigate challenges with confidence and inspire those around you.
2. Build Confidence
Once you have a clear direction, we’ll pinpoint and close the skill gaps holding you back from your goals. This includes:
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Hands-on coaching and structured playbooks to master key PMM competencies like GTM launches, positioning, messaging, and stakeholder alignment.
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Shifting from the tactical to strategic by developing a business strategist mindset, mastering PMM strategy setting, and leading high-impact initiatives.
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Building leadership capabilities through team strategy development and identifying opportunities for people management and career growth.
1. Get Clarity
Before accelerating your career, you need a clear roadmap. Together, we will:
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Define your career goals aligned with your strength, values, and purpose, whether that’s a promotion, finding a lateral move, or building confidence in your current position.
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Map out an actionable plan, by breaking down your goals into quarterly and monthly objectives to ensure focus and progress.
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Ensure your actions are aligned with company and personal priorities so you are positioned for strategic impact, not just execution.
While this framework provides a strong foundation, every engagement is customized. Our sessions will focus on what’s most pressing for you based on your role, challenges, and career aspirations.
Allison Sands
Sr Product Marketing Manager, Personio
Working with Yi Lin flipped the script on how I approach my career. I went from feeling reactive to intentional. I felt confident and truly in control. She provided pragmatic frameworks that made everything seem more achievable, which gave me the confidence in my ability to lead, make strategic decisions, advocate for myself – and actually enjoy the process.
What sets Yi Lin apart is that she’s not just an expert in product marketing—she’s actively shaping its future. She challenges conventional thinking, pushes you outside your comfort zone, and helps you see opportunities where you might have only seen obstacles.
If you’re a PMM looking to grow as a leader, sharpen your thinking, and gain clarity on your career, I can’t recommend her enough.
Step 3: Ongoing Coaching & Hands-On Support
Through our regular coaching calls, we’ll tackle everything from strategic advice and tactical PMM execution to leadership coaching topics - whatever comes your way. I’ll be there to guide, challenge, and support you as you progress.
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Step 2: Initial Strategy Call
During our first coaching session, we’ll dive deep into your intake responses to create a personalized roadmap for your growth. We’ll outline your specific leadership goals and define exactly how we’ll get there together through the program.
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Step 1: Onboarding & Intake
The moment we commit to working together, you’ll receive a comprehensive onboarding email and a targeted intake exercise. This ensures I understand your background, challenges, and goals upfront—so we hit the ground running from day one.
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How It Works
Continuous Support Between Sessions
You’ll have unlimited access to me via email and Slack between sessions. You’ll also gain entry to live masterclasses and an exclusive PMM community, so you’re never alone in your journey.
Program Details & Pricing
4 Month Package
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6 hourly coaching sessions
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Unlimited email/messaging support between sessions
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Access to exclusive templates & guides
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Access to a private community with masterclasses, peer connections, and real time Q/A
8 Month Package
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12 hourly coaching sessions
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Unlimited email/messaging support between sessions
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Access to exclusive templates & guides
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Access to private community with masterclasses, peers connections, and real time Q/A
FAQs
Hi I am Yi Lin - I’m a PMM leader turned career coach who has lived through the challenges you’re facing and is uniquely positioned to help you. You certainly don’t have to trust me, but these are the reasons why clients have chosen to work with me:
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I’ve been in your shoes. I started as a complete newbie to tech and product marketing and worked my way up to Director in just three years. I understand the imposter syndrome, the steep learning curve, and the pressure to deliver quickly in a new role, especially as a career switcher. I’ve been there, and I’ve built a proven system to help you succeed.
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Real-world expertise from an award-winning PMM leader. I’ve built and led three product marketing teams from scratch at startups and major tech companies (Autodesk, Teachable, and more). I don’t just teach theory - I help you think, communicate, and lead like a top PMM.
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A trusted industry voice. I’ve been recognized as a Top 5 PMM Coach by PMA, a Top 25 Marketing Voice by Exit 5, and have built a 27K+ LinkedIn audience over four years. My frameworks are widely used and shared by top PMMs.
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I understand the challenges of underrepresented professionals. As an immigrant and woman of color with no connections or priveliege, I’ve faced challenges others haven’t - and I’m deeply committed to helping more professionals thrive, break barriers, and accelerate their careers.
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Thrive is built for mid-career PMMs (from Manager level, Sr Manager level to Director level), ready to transition from execution to strategic leadership. Whether you're:
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Struggling to master key PMM skills like sales enablement, positioning, messaging, pricing, or launches,
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Looking to gain visibility and establish yourself as a strategic leader,
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Stepping into a leadership role for the first time, or
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Preparing for your next promotion,
Thrive provides the structured frameworks, expert coaching, and supportive community to help you achieve your goals with confidence.
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Most leadership programs are too broad - they focus on generic management principles that don’t address the specific challenges PMMs face. Or they are in a group setting only where you do not get dedicated 1-1 feedback. Thrive is a personalized program built exclusively for product marketers, combining:
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Hands-on PMM coaching to refine your strategy, execution, and stakeholder influence.
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Leadership coaching to develop executive presence and strategic thinking.
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A strong PMM community to exchange insights, learn from others, and grow your network.
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Proven playbooks tailored to product marketing career growth - so you’re not just learning, you’re applying.
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Thrive is designed for busy PMMs. The program is structured to provide high-impact sessions, practical takeaways, and on-demand support so you can immediately apply what you learn without adding unnecessary workload.
Many clients have successfully secured employer sponsorship using their Learning and Development budget. I provide guidance on how to position the request (and whether getting sponsorship is right for you) - check it out here.
I host of variety of group workshops and networking events. These typically last around 1 hour and are geared around specific career growth and leadership topics. I’ve brought on experts from top tech companies like Clari, Square, and more. We host IRL events from time to time, mostly in NYC.
When you start working with me, you’ll instantly gain access to my private Slack community of supportive product marketers and leaders. Our Slack is active daily with Q&A, referral opportunities, resources, memes, and more! You’ll be able to directly network with dozens of product marketing professionals who you can share your wins and challenges with.
