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The PMM Dream Job System

The ONLY proven, all-in-one system designed to help you land your dream product marketing job in as little as 30 days.

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Learn the proven techniques that helped 200+ PMMs land their dream roles—from crafting a standout resume and acing interviews to mastering assignments and negotiating salaries. Get the accountability you need with a dedicated buddy and a supportive community, plus live workshops and bonuses to keep you motivated and on track. 

Alumni using the process have landed their dream roles in as little as 5 weeks (even after months of searching) at top companies like:

Signs you don’t have a solid job search strategy: 

  • You are tired of applying to every new job, spending hundreds of hours filling out applications without any responses. 
     

  • You’ve got to the interview stage but can’t seem to get past the first round. 
     

  • You always prepare answers for each interview but leave feeling discouraged you didn’t show your true self. 
     

  • You lose out to “more experienced” candidates, even when you suspect that’s not true. 
     

  • You find yourself close to an offer but never seem to seal the deal. 

Stop doing what’s not working.

Finally start job searching the right way in 2025.

Susan Liu, Sr Product Marketing Manager, Semble

"I was job searching on my own for 6 months with no results, and after enrolling in Yi Lin's program, I landed a role in 5 weeks. My only regret is not investing in this program sooner!"

Carrie Silver, Product and Content Marketing Manager, Remote

"I went from being stuck to landing my dream role at a fully remote company in less than 3 months. This was by far the best investment I made for my career!"

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Gal Perelman

Product Marketing Lead, Unit 21

As someone who didn't work much in the US, I felt stuck and struggled to move forward. When I reached out to Yi Lin, I could immediately see the results. Her program and community provided incredible value, including training sessions, live feedback, and workbooks. With these resources, I was able to land multiple interviews, pass the entire process, and score several PMM offers!

 

Her help was life-saving, and her feedback, approach, and methodology are PRICELESS. I learned so much about communicating my story to others professionally. I would recommend Yi Lin's PMM to any PMM!  

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Adam Miller

Solutions Marketing Manager, Ellucian

I can't say enough about how much I love the Courageous Careers community. Whenever I post a question, community members quickly jump in and help me get the answers I need on any topic.

As any job-seeker knows, final projects are grueling and tough to nail. But with the help of the Courageous Careers community, I greatly improved my presentation that helped me land an offer.

Yi Lin also hosts awesome workshops that have helped me upskill in my interview skills. Every time I attend, I know I'll leave with a ton of value. I'm so thrilled to be here!

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Yiwen Xu

Staff Product Marketing Manager, Docker

Job searching is a blend of science and art. It's for this reason that I was so happy with my decision to join Yi Lin’s job search program and community. 

 

The Science: Her structured frameworks and workshops provided a methodical approach to strategizing and refining my job search. In particular, Yi Lin’s advice on writing a cover letter in the application to stand out in this competitive market and her multi-step interview prep guide were gold. 

 

The Art: Whenever I had specific questions or needed to bounce ideas, Yi Lin and community members actively contributed their experiences and expertise. Their words of encouragement and willingness to share their own vulnerability made the journey less lonely. 

 

As a result, I went from not receiving any interviews to finally reaching the hiring manager rounds and final rounds and eventually securing my dream role as Staff Product Marketing Manager. 

 

I highly recommend enrolling in her program. You won’t regret it!

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Brandon Hatter

Sr Product Marketing Manager, Emnity

Yi Lin's expertise in navigating an incredibly competitive PMM job market was invaluable in my job search. Her approach was exactly what I needed to progress in interviews and truly differentiate myself amongst a sea of PMM talent. Additionally, the community she has built is an amazing group of people who are eager and willing to share their time, insights, support, and connections to help one another. Choosing Yi Lin's program was easily one of the best decisions I have made and I highly recommend her to any PMM looking to take the next step in their career!

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Angelica Navarro

Product Marketing Manager, Scorpion

Last year, after leaving a company that was not a good fit for me, I was feeling unsure, discouraged, and stuck. Being in Yi Lin's program helped me boost my confidence, identify my superpowers, turn myself into a "product," and market myself to potential employers effectively.  Eventually, I got further and further into interview stages and finally, presentations and projects. 

In Yi Lin's program, I got a wealth of incredible resources to help me interview well, ask the right questions, and ace interview assignments. With hard work and help from Yi Lin, I landed a role that feels like the RIGHT role for me and is also a bump in title!

Yi Lin and her community of fellow PMMs were there for me through every step of my journey. I felt seen, heard, and supported—on the days when I was feeling not-so-great, I never felt alone. I can't recommend her program enough!

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Stephanie Watshon

Product Marketing Manager, Deloitte

Yi Lin is an incredible career coach. She can help you identify your dream job, apply and interview for it, and then coach and develop yourself professionally once you’ve landed it. Her clients have the opportunity to collaborate and network with each other, and she’s built a strong and supportive PMM community around her business. With Yi Lin’s program, I accepted an offer within only one month of job hunting. I couldn’t recommend working with her more!

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Sabari Sawant

Product Marketing Manager, AWS

I wholeheartedly recommend Yi Lin's job search program. After enrolling in her program and joining her community, I landed a great job in 2 months!

All of the expertise and resources, along with her dedication, set her uniquely apart as a coach and mentor. Specifically, immediately after working with her, I diligently followed all her advice, from how to format my resume to how to prepare for each interview - this helped simplify at least half of the preparation process for me and immediately transformed my interview outcome.

In addition, Yi Lin’s job search community proved transformational for me. One exceptional member of Yi Lin’s community (a former client of hers) provided generous support to help me with mock interviews. Other members also went out of their way to provide me with referrals and gave insightful guidance on their experiences, which led me ultimately to victory.

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Product Marketing Manager, UserCentric

I was landing screening interviews but wasn't advancing so I joined Yi Lin's Program, and I am so glad I did!

The program really helps you rethink your experience and work on your messaging and positioning for yourself, and the community is truly one of the most supportive and motivating communities of PMMs and aspiring PMMs out there. I've since landed an offer and I couldn't thank Yi Lin and the community enough for the support in the job search process and helping me find my confidence again.

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Khuslen Khosbayar

Associate Product Marketing Manager, Kong

Yi Lin's program has been an incredibly enriching experience for me. Though I initially entered the program hoping to land my next role (which I did!), I quickly realized that this program offered much more than just the promise of a new position, thanks to the carefully designed  workshops, along with the active community she fostered.  Going into my new role, I will keep in touch with the fantastic people I've met in the community! Thank you, Yi Lin, for fostering such a supportive and active community through your awesome program!

Having coached hundreds of PMMs, I've identified the seven most common challenges that prevent job seekers from landing their dream roles sooner:

❌ You struggle to translate your experiences from another sector or role in a compelling way.


❌ You’re using a “spray and pray” approach with applications, hoping something sticks.


❌ You don’t know how to position yourself as the ideal candidate and don’t know what hiring managers really want. 


❌ You’ve got great experience, but your stories fall flat in interviews.


❌ You’re unsure how to drive interview conversations to demonstrate executive presence. 


❌ You’re missing the mark on your assignment/case study and don’t know where it went wrong.

 

❌ You’re lacking confidence in your ability to succeed in a competitive job market.

Here's the truth: interviewing without the right guidance is like studying for an exam without knowing the subject.

If you’ve ever walked away from an interview questioning what went wrong or feeling lost about what hiring managers are looking for, this program is for you.

You’ll identify the blind spots holding you back, then get practical, effective steps to course-correct.

With insights from over 200 successful alumni, a strong support network, and a proven rubric to guide you, you’ll finally see what hiring managers are looking for.

Stop second-guessing and start your journey to becoming the "YES!" candidate.

 

Get the insider knowledge you wish you’d had from the start—and make your next interview your last.

Land your dream PMM role in 2025 with a proven, accessible system.

The PMM Dream Job System delivers 30 impactful, bite-sized lessons, exclusive PMM content and interview bonuses you won’t find anywhere online, and hands-on exercises across 9 actionable modules. Previous alumni say the ROI is worth more than 10x the price, but my mission is to make a fulfilling PMM career within reach for everyone.

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Module 1: Your Winning PMM Job Search Strategy
  • Introduction & what to expect

  • Master the proven strategy to apply for fewer roles and land more interviews.

  • Uncover the real reasons companies hire and what hiring managers truly look for (insights you won’t find elsewhere).

  • [BONUS] Build efficient job search habits with the PMM 30-Day Job Search Guide and Job Search Tracker [templates included].

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Module 2: Define Your Ideal Company Profile (ICP)
  • Identify your unique value and competitive edge with a tailored, step-by-step framework to focus on companies that match your strengths.

  • Build laser-focused messaging aligned with your ICP, supported by a personal messaging house [template included].

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Module 3: Craft a Hyper-Targeted Resume 
  • Follow a step-by-step guide to create value-driven, keyword-optimized resumes that both ATS and hiring managers love [3 resume samples/templates included!]

  • Write concise, impactful bullet points that translate your experience into interview opportunities.

Module 5: Apply the Right Way to Land Interviews
  • ​Master PMM networking techniques to secure referrals that turn into real interviews [guide included].

  • Learn how to conduct informational interviews that genuinely advance your job search.

  • Discover creative outreach methods to stand out from the crowd.

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Simeon Atkins,

Sr PMM at Mention Me

"Before, I struggled to present my experience in a way that stood out to hiring managers. After utilizing Yi Lin’s approach, I secured a first-round interview for 1 in every 5 applications and landed a Senior PMM role with a salary increase at my top-choice company."

  • ​Follow my proven Interview frameworks to craft strong, structured responses to behavioral, technical, and stakeholder questions.

  • Master nerve control and psychological principles to remain calm and stand out. 

  • Streamline prep with the Interview Workbook: Use this easy-to-follow alumni favorite to prepare effectively [workbook included]

  • Stand out with reverse interview questions by leading conversations confidently using my curated questions [guide included]

  • [BONUS] Sample Answers to the 8 Toughest Interview Questions.

  • [BONUS] Watch 11 Mock Interviews with Real PMMs (from new PMMs to directors) to see strategies in action (priceless)

Module 6: Ace Your Interviews
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Module 7: Create Stand-Out Assignments
  • Gain a competitive edge with a systemized approach to PMM assignments [guide included].

  • Beat more experienced candidates by understanding exactly how your assignment will be scored using the scoring rubric [rubric included].

  • Take the guesswork out and know exactly how to stand out with a step-by-step assignment walk-through.

  • [BONUS] Get 3 real-life assignments from past alumni (priceless)

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Module 8: Choose the Right Company and Negotiate Your Worth
  • Master the framework you need to choose the right company [worksheet included]. 

  • ​Learn the negotiation strategy that has helped past alumni achieve salary increases of up to $50K [guide and script included].

  • Discover how to negotiate beyond salary for added benefits and perks.

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"Following Yi Lin’s advice, I was able to negotiate a higher salary, even after getting laid off. The investment in her program immediately paid off, and MORE."

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Jordan Adler,

Product Marketing Manager at Kick-Up

Module 9: Thrive in Your First 90 Days
  • ​Make an impact from day one with my 30-60-90 day onboarding strategy. [template and checklist included]

  • Learn and avoid the common mistakes PMMs make when onboarding. 

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Additional Resources to Help You Succeed

Beyond video lessons, guides, and templates, here are additional bonuses to help you with everything you need. 

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Bonus 1

Monthly live coaching support

Get exclusive access to monthly live group coaching calls designed to support you through every stage of your job search. In these sessions, you’ll:

 

  • Get real-time answers directly from me: Bring your questions on resumes, interviews, or negotiations - I'll provide clear, actionable guidance

  • Learn from fellow PMM job seekers: Connect with a supportive group, sharing insights and celebrating wins together

  • Stay accountable and motivated: Regular check-ins keep you on track and energized

 

Best of all, you can keep attending until you land a job and get access to all previous recordings, ensuring you have all the support you need to reach your career goals.

save $300 before 11:59pm PT, December 20, 2024

(payment plan available)

Total Value:

 $11,027

30 impactful lessons/resources across 9 actionable modules .................................................... (value $3,499)

packed with exclusive PMM job search content, templates and guides 

  • Real client mock interviews and assignments pack you won’t find anywhere else .................. (value $1,999)

  • Lifetime access ....................................................................................................................................... (priceless)

[BONUS] Monthly live coaching until you land a job......................................................................... (value $995)

[BONUS] Private Slack group until you land a job, with access to 200 alumni and peers .............. (value $995)

  • Friends for life ......................................................................................................................................... (priceless)

[BONUS] Curated buddy system ......................................................................................................... (value $1,495)

for accountability and feedback to accelerate your learning and not feel alone

[BONUS] The PMM 30-Day Job Search Guide ......................................................................................... (value $49)

(on Notion) to keep you organized and on-track

[BONUS] Access to exclusive PMM fundamentals masterclasses  ............................................. (value $1,995)

to make you a better PMM

[GUARANTEE] 30-day refund policy ......................................................................................................... (priceless)

if you aren’t satisfied with your experience (200+ alumni doubt it!)

Your investment: $1,095
$795

Here is everything you will get in the PMM Dream Job System: 

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Bonus 2

A Private, Supportive Community Just for You

Access an exclusive, daily-active Slack community of 200 fully vetted alumni and peers, ready to support you at every step, until you land a job.  

 

  • Tap into collective experience: Get insights and advice from others who’ve successfully navigated their job searches.

  • Unlock exclusive job opportunities: Be the first to access roles from this personal network and get referrals. 

  • Build a lasting network: Form friendships and connections that go beyond job searching. 

 

This community has been a launchpad for countless PMM careers, helping alumni land jobs through referrals, support, and shared resources.

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Bonus 3

A Buddy System Built for Real Progress

No more going it alone! Get matched with a dedicated interview practice buddy and start making strides with real, actionable feedback. Say goodbye to awkward solo practice or the stress of "winging it" in interviews. With this buddy system, you’ll gain:

  • Support and accountability: Practice with someone equally motivated to land a role, keeping each other on track.

  • Authentic feedback: Get insights that help you see your strengths and growth areas clearly.

 

With a buddy by your side, you'll have the encouragement and feedback needed to elevate your interview game and move closer to your dream job.

FAQs

  • After applying, you’ll fill out a quick 5-minute application so I can understand your motivation for joining. I’ll get back to you within 24 business hours. Once accepted, you have 24 business hours to make payment to secure your rate (this is especially important if you applied on the last day of the early bird discount). 

     

    Once you join, you’ll have immediate access to the full program on Teachable, plus every additional resource and bonus. Go through it at your own pace!

  • I review each application to ensure that every participant is highly motivated and a great fit. This way, you’ll be learning alongside other driven job seekers, making it a quality experience for everyone.

  • After 30 days, you keep access to all resources, monthly live Q&A sessions, the community, and your buddy. Your journey doesn’t end here - you’ll have ongoing support every step of the way until you land your dream job.

  • Absolutely! Applying what you learn will put you well on your way to landing your dream role. Results depend on your effort, but past participants have landed roles within weeks—even in a tough job market.

  • Yes, I offer a 30-day money-back guarantee. If you watch at least 80% of the lessons, complete the exercises, apply for jobs, attend workshops, and still don’t find value, I’ll refund your money. Note that I can’t guarantee job placement in 30 days, but previous alumni have found roles quickly with this system. I'm confident you’ll find it worthwhile. This guarantee doesn’t apply if you stop job searching or don’t fully engage. Please feel free to check out the full Terms and Conditions

  • The full course price is $1,095, with an early bird special at $795 until Dec 20, 2024. A flexible payment plan is also available in three installments at $325/mo for three months during the early bird period, or $425/mo for three months thereafter. Alumni report gaining at least 10X their investment back through higher salaries, faster job placement, and career advancement.

  • The PMM Dream Job System is perfect for those who prefer a structured learning experience and the energy of learning alongside others. It’s designed to guide you step-by-step through every phase of landing a product marketing job, offering flexibility with on-demand lessons and community support through live coaching and the buddy system. This program does not have 1-1 support.

     

    This 1:1 Complete Job Search Coaching Program is perfect for professionals seeking highly personalized guidance tailored to their unique circumstances. This is a complete customized program and is ideal if you:

    • Have an unconventional career path or a career switcher and need help crafting a compelling narrative.

    • Are at a more senior level and require customized strategies to navigate the competitive job market.

    • Need to land a role as quickly as possible without compromising quality or fit.

    • Simply prefer 1-1 support to receive the highest level of accountability. 

     

    With this program, you’ll receive my highest level of individual attention and expertise, ensuring every aspect of your job search is optimized for success. Because of the personalized nature of this program, I accept only a limited number of 1:1 clients each month to provide the focus and support you deserve.

  • The PMM Dream Job System combines all the best elements of my past courses based on years of experience and client feedback. This program includes the foundational strategy plus the latest insights, bonuses, and enhanced support. It’s my magnum opus, crafted to be the most up-to-date and comprehensive version of my course with group support to help you land your dream PMM role.

  • You’ll be paired with another participant with similar goals and experience to support each other and stay accountable. If your buddy lands a role, you can be matched with a new one.

  • You can go as quickly or leisurely as you’d like. Even with a busy schedule, you can succeed with around 30-60 minutes a day for job searching.

  • If you could, you likely would have already. This system is structured to give you a clear, proven path that free content doesn’t provide.

  • Unfortunately, no. The PMM Dream Job System is designed as a complete program. Breaking it apart would mean missing key elements that ensure your success.

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Bonus 4

The PMM 30-Day Job Search Guide (on Notion)

Take control of your job search with this step-by-step guide, designed to map out every task you need to complete throughout the bootcamp.


Alumni love it because it provides clear, daily actions, showing you exactly what to do each day for maximum success in your job search journey.

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Bonus 5

Exclusive PMM Fundamentals Masterclasses

Access live workshop recordings to learn best practices for leveling up as a PMM. Workshops include: 

  • Positioning and messaging fundamentals (3-part, 4.5 hours)

  • Product launch strategy 101 (1 hour) 

  • How to get promoted (1.5 hours)

save $300 before 11:59pm PT, Dec 20, 2024

(payment plan available)

Total Value:

 $11,027

30 impactful, bite-sized lessons across 9 actionable modules packed with exclusive PMM job search content, templates and guides (value $3,499)

  • Real client mock interviews and assignments pack you won’t find anywhere else (value $1,999)

  • Lifetime access (priceless)

[BONUS] Monthly live coaching until you land a job (value $995)

[BONUS] Private Slack group with access to 200 alumni, mentors, and peers (value $995)

  • Friends for life  (priceless)

[BONUS] Curated buddy system for accountability and feedback to accelerate your learning and not feel alone (value $1,495)

[BONUS] The PMM 30-Day Job Search Guide (on Notion) to keep you organized and on-track (value $49)

[BONUS] Access to exclusive PMM fundamentals masterclasses to make you a better PMM (value $1,995)

[GUARANTEE] 30-day refund policy if you aren’t satisfied with your experience (200+ alumni doubt it!) (priceless)

Your investment: $1,095
$795

Here is everything you will get in the PMM Dream Job System: 

Stop the dread. 2025 is the year you land your dream PMM job.

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Module 4: Develop a Cover Letter & LinkedIn profile that converts
  • Avoid the most common mistakes average candidates make with cover letters.

  • Anatomy breakdown of an ultra-compelling cover letter [sample/template included]

  • LinkedIn hacks to make your profile an interview magnet [template included].

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