Taken and trusted by PMMs and PMM leaders at top companies such as:
Starting a new Product Marketing role is exciting - but it can also feel overwhelming, as the actions you take (or don’t take) in your first 90 days - the most crucial period in a new role - will largely determine whether you succeed or fail.
Does this sound familiar?
❌ “I know I’m capable, but I don’t want to seem clueless.” → You’re stepping into a role you haven’t done before and fear looking inexperienced or making mistakes.
❌ “I don’t want to burn out, I want to get this right.” → You want to deliver impact the right way, set yourself up for success, and be on the path to a promotion without overworking yourself.
❌ “I was laid off before, and I’m afraid of it happening again.” → You feel extra pressure to prove your worth quickly, leading to stress and burnout.
Whether you are starting your first PMM role, stepping into leadership, transitioning into a new industry, or building from scratch as a founding PMM, you’re expected to ramp up quickly, prove your value, and drive impact - often without a clear roadmap.
Here is the thing: without a structured approach, PMMs often spend months reacting instead of leading, struggle to gain influence, and risk getting stuck in execution mode.
But there is a better way.
The solution: a proven system to fast-track your success
Grow is designed for the messy middle of your career, where you're stepping into a new environment, expected to deliver fast, and need clarity, credibility, and calm in equal measure.
I created it because most PMMs are left to "figure it out", while also trying to look like they already know everything.
As a career switcher turned PMM leader, I understand the challenges firsthand. Through years of hard-earned experience, I developed a proven system that enabled me to secure $250K+ in budget as a new hire, deliver Tier 1 projects within two months, and advance from a PMM newbie to Director in just three years.
This same system has helped dozens of PMMs confidently navigate their first 90 days, establish credibility fast, and position themselves for long-term success.
Together, we’ll ensure you have the right mindset, strategy, and tactical know-how to thrive in your new role from day one.
What Clients Say About Working with Me
Neal Patel
Sr Product Marketing Manager, Nuvolo
Working with Yi Lin has been one of the best decisions I have made for my career. Not only did she help me land a target role that I love, but she also helped me grow in my new role where she provided incredible product marketing advice.
She simplifies complex PMM concepts such as GTM product launches by providing clear insights and frameworks to create a scenario where all stakeholders involved are aligned to hit key milestones.
During my time working with her, I had many aha moments, and I've already started implementing her learnings and seeing the results. I would highly recommend going with Yi Lin to grow in your product marketer career. Thank you, Yi Lin!
Emily Highstreet
Head of Marketing, RevenueRoll
"When I stepped into a Head of Marketing role at an early-stage startup, I was immediately tasked with owning positioning - something I knew was critical but didn’t have deep expertise in. I needed a thought partner to help me navigate this challenge, and a friend immediately pointed me to Yi Lin, calling her the best product marketer out there.
From our first conversation, I knew I had found the right coach. Yi Lin was thoughtful, articulate, and introduced me to structured frameworks that helped me bring focus and clarity to the chaos of a fast-moving startup. Her guidance helped me bridge the product marketing knowledge gap, not just in execution but in building strategic cross-functional alignment.
Working with Yi Lin has been like product marketing therapy - she’s not just an expert; she’s a true partner and support system.
For anyone who is the only marketer in the organization or leading product marketing without a clear playbook, I can't recommend Yi Lin enough. Her coaching goes beyond instruction - she’s honest, supportive, and truly invested in your success.
Peggy Pan
Head of Product Marketing, Uscreen
Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin.
Terver Bendega
Sr Product Marketing Manager, Tipalti
When I transitioned into Product Marketing without direct PMM experience, I knew I needed help. I didn’t want to just ‘figure it out’ - a friend strongly recommended Yi Lin and knew she was the real deal, which is exactly what happened.
Yi Lin gave me a clear, actionable roadmap that helped me quickly build relationships, ask the right questions, and impress my leadership team from day one. Even presenting my 90-day plan made a huge impact. She also helped me create a structured approach to launching products and managing cross-functional projects.
After working with Yi Lin, within six months, I received an award from my company for my contributions - something I never expected so early on. And when it came time to advocate for my next step, Yi Lin gave me the courage and the exact strategies to advocate for growth and more responsibilities in my role.
That’s why continuing to work with her was a no-brainer. I invested in myself once, and it paid off. Now I’m investing again because I know the ROI will be even bigger.
Noelle Tomlin
Product Marketing Manager, Lev
As I began my new role as a solo PMM, Yi Lin's guidance was crucial during my onboarding process - she helped me structure my approach for immediate wins while also laying the groundwork for long-term strategic initiatives. I felt more confident and assured after working with her, as she has set me up for success!
Principal Product Marketing Manager, High-growth B2B SaaS company
Stepping into a Principal PMM role, I knew the importance of making a strong, immediate impact.
I’ve followed Yi Lin’s work for a while, so it was a no brainer to partner with someone whose expertise and proven frameworks I trusted.
In just our first session, she helped me cut through the noise and provided a structured approach to navigating my first 90 days with confidence and focus. I left that session with a strong sense of clarity and strategy for delivering impact.
In finding Yi Lin, I feel like Scrooge McDuck diving into a gold mine of expertise and resources. I am excited to continue my journey with her and recommend her services to anyone looking for a trusted guide!
Angie Ennamorato
Product Marketing Manager, Deepki
Going from a team of product marketers to a tech startup’s first dedicated PMM role was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully.
Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges.
I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment.
Sr Product Marketing Manager, Scorpion
I had been following Yi Lin for some time, finding her content on LinkedIn so incredibly valuable, I can't believe how much amazing knowledge she gives away for free. That eventually led me to joining her program. I have learned so much from being part of her community for the past several months through my access to knowledge sharing from other PMMs, the relationships I've made along the way and of course, Yi Lin's expert guidance.
She has helped me feel more confident and secure in my role as a PMM and I'd recommend her community and coaching services to anyone ready to level-up in their current role. I truly could never run out of good things to say about Yi Lin.
Every PMM should be at minimum following her LinkedIn content regularly.
Jordan Adler
Product Marketing Manager, KickUp
Yi Lin's program has been an incredibly enriching experience for me. With her coaching, I successfully launched my first product, built strong relationships across teams, and navigated challenges with confidence.
More over, she is hands down my most trusted advisor, someone who genuinely cares about my success and goes above and beyond for her clients. She didn’t just help me build confidence- she helped me negotiate a huge pay increase, ensuring I was valued for my contributions. I highly recommend working with Yi lin in any stage of your career!
Exactly How It Works
2
Month 2: Build Strategy & Execute
Now that you’ve secured some early wins, we’ll shift toward strategic execution. I’ll guide you through:
✅ Delivering high-impact PMM initiatives
✅ Strengthening your influence within your organization
✅ Advocating for yourself and navigating career growth conversations
✅ Executing effectively on key PMM responsibilities with confidence
3
Month 3: Drive Influence & Long-Term Impact
With increased confidence and credibility, we’ll focus on long-term success by:
✅ Strengthening your strategic initiatives
✅ Learning how to showcase impact to leadership effectively
✅ Positioning yourself for sustained success beyond 90 days
1
Month 1: Gain Clarity & Quick Wins
In our first month, we’ll focus on defining success in your role and setting you up for early momentum. Together, we'll:
✅ Develop your preboarding and 30-day plan
✅ Conduct a gap analysis to identify skill and knowledge gaps
✅ Pinpoint quick wins to establish credibility fast
Flexible & tailored to your needs:
While this framework provides a strong foundation, every engagement is customized. Our sessions will focus on what’s most pressing for you, ensuring you get personalized guidance based on your role, challenges, and career aspirations.
By the end of 90 days, you will have:
✔️ A clear roadmap for long-term success in your role
✔️ Established credibility and influence with leadership
✔️ Built strong relationships across product, sales, and marketing
✔️ Avoided the common pitfalls that keep PMMs stuck in execution mode
Terver Bendega
Product Marketing Manager, Tipalti
Yi Lin gave me a clear, actionable roadmap that helped me quickly build relationships, ask the right questions, and impress my leadership team from day one. Even presenting my 90-day plan made a huge impact. She also helped me create a structured approach to launching products and managing cross-functional projects.
After working with Yi Lin, within six months, I received an award from my company for my contributions - something I never expected so early on. And when it came time to advocate for my next step, Yi Lin gave me the courage and the exact strategies to advocate for growth and more responsibilities in my role.
FAQs
Hi I’m Yi Lin! I’m a PMM leader and coach who has lived through the challenges you’re facing. You certainly don’t have to trust me, but here are the reasons why 200+ clients have chosen to work with me:
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I’ve been in your shoes. I started as a complete newbie to tech and product marketing and worked my way up to Director in just three years. I understand the imposter syndrome, the steep learning curve, and the pressure to deliver quickly in a new role, especially as a career switcher. I’ve been there, and I’ve built a proven system to help you succeed.
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Real-world expertise from an award-winning PMM leader. I’ve built and led three product marketing teams from scratch at startups and major tech companies (Autodesk, Teachable, and more). I don’t just teach theory - I help you think, communicate, and lead like a top PMM.
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A trusted industry voice. I’ve been recognized as a Top 5 PMM Coach by PMA, a Top 25 Marketing Voice by Exit 5, and have built a 27K+ LinkedIn audience over four years. My frameworks are widely used and shared by top PMMs.
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I understand the challenges of underrepresented professionals. As an immigrant and woman of color who came to the US along with nothing, I’ve faced challenges others haven’t - and I’m deeply committed to helping more professionals thrive, break barriers, and accelerate their careers.
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This is the only PMM-specific onboarding coaching program designed to help you master your first 90 days. You get personalized coaching, hands-on frameworks, and industry-tested strategies. If you are not sure about my approach, please read this newsletter first: https://www.courageous-careers.com/30-60-90-day-playbook-for-product-marketers
If you’re still struggling with ramping up, stakeholder management, or proving your strategic value, this program can still help you course-correct and establish a stronger foundation. Or, perhaps the Thrive program might be better for you. I can help you decide which program is best on our intro call.
I host of variety of group workshops and networking events. These typically last around 1 hour and are geared around specific career growth and leadership topics. I’ve brought on experts from top tech companies like Clari, Square, and more. We host IRL events from time to time, mostly in NYC.
When you start working with me, you’ll instantly gain access to my private Slack community of supportive product marketers and leaders. Our Slack is active daily with Q&A, referral opportunities, resources, memes, and more! You’ll be able to directly network with dozens of product marketing professionals who you can share your wins and challenges with.
