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Hi, I'm Yi Lin Pei, mom of 2 girls, coach, and founder of Courageous Careers.
I’m so glad you’re here!
If you’re reading this, chances are you’re ready to take charge of your product marketing career but feel stuck on how to move forward.
Does any of this sound familiar?
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You’re navigating a new role but battling imposter syndrome.
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You’re burned out from the relentless demands of a high-growth environment.
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You’re struggling to prove the impact of product marketing without clear leadership support.
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You’re feeling stagnant in your career and unsure how to position yourself for a promotion.
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You’re hitting roadblocks in a competitive job market and struggling to stand out.
If any of this resonates, you’re not alone.
Here’s the truth: taking control of your career isn’t just about working harder. You need the right mindset, strategy, and system to succeed. But that’s incredibly difficult when product marketing is constantly evolving, and you’re bombarded with conflicting advice.
That’s where I come in.
Over the past three years, I’ve helped over 200 ambitious PMMs and new leaders cut through the noise, gain clarity, and achieve real career breakthroughs - whether that means excelling in a new role, getting promoted, or landing a dream job.
And I can help you do the same.
Three ways I can help you:
Want something else? If you are a business looking for PMM advising/fractional consulting help, sponsorship, or other collaboration opportunities, please email me at peiyilin09@gmail.com
Trusted by 200+ Product Marketers
Here's what a few of them say about working with me:
Angie Ennamorato
Product Marketing Manager, Deepki
Going from a team of product marketers to a tech startup’s first dedicated PMM role was a big transition for me. I knew I needed help in my new role from someone who had done something similar to navigate my role successfully.
Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges. I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment.
Maryann Akinboyewa
Principal Product Marketing Manager, Hubspot
Yi Lin provided support and guidance every step of my job search journey. She broke down exactly what to expect and how to best approach each stage of the interview process. There is no fluff with Yi Lin as she offered practical career advice that can be implemented immediately.
Yiwen Xu
Staff Product Marketing Manager, Docker
With Yi Lin's program, I went from not receiving any interviews to finally reaching the hiring manager rounds and final rounds and eventually securing my dream role as Staff Product Marketing Manager.
I highly recommend enrolling in her program. You won’t regret it!
Robin Yee
Product Marketing Manager, SafeSend
As an underdog in this competitive market, I needed a coach who truly understood product marketing inside and out, and Yi Lin was that and more.
She helped me sharpen my positioning, refine my storytelling, and target the right opportunities, ultimately leading to my job offer in just three months. But beyond strategy, she believed in me when I was in doubt, pushing me to show up with confidence.
What differentiates her is her world-class product marketing knowledge, and her unmatched ability to break down what actually works in today’s job market. I came out of this experience not just with a new role, but as a stronger PMM. If you get the chance to learn from Yi Lin, take it. You won’t find a better mentor or coach.
Peter Nakamura
Sr Product Marketing Manager, Achievers
Yi Lin has been a fantastic career coach and resource for me over the past year. Her depth of experience in the Product Marketing space allows her to quickly identify areas of opportunity and growth.
Our work has been primarily focused on advancing my career as a PMM and she's helped me uncover new ways of thinking and approaching my career development.
Yi Lin is kind and thoughtful while also being direct with her recommendations which is a rare combination! Her PMM community has also been a game changer as I get to learn about the latest in the space and connect with other brilliant PMMs.
Angelica Navarro
Product Marketing Manager, Scorpion
In Yi Lin's program, I got a wealth of incredible resources to help me interview well, ask the right questions, and ace interview assignments. With hard work and help from Yi Lin, I landed a role that feels like the RIGHT role for me and is also a bump in title!
Yi Lin and her community of fellow PMMs were there for me through every step of my journey. I felt seen, heard, and supported—on the days when I was feeling not-so-great, I never felt alone. I can't recommend her program enough!
Stephanie Watshon
Product Marketing Manager, Deloitte
Yi Lin is an incredible career coach. She can help you identify your dream job, apply and interview for it, and then coach and develop yourself professionally once you’ve landed it. Her clients have the opportunity to collaborate and network with each other, and she’s built a strong and supportive PMM community around her business. With Yi Lin’s program, I accepted an offer within only one month of job hunting. I couldn’t recommend working with her more!
Carley (Bohnen) Stugelmayer
Director of Product Marketing, A-Lign
Yi Lin was instrumental in my transition from an individual contributor to a director role in product marketing.
Her deep expertise helped me not only refine our PMM processes, covering product launches, positioning, and messaging, but also build the critical cross-functional relationships needed to drive impact at the director level.
After working with her, I feel more confident tackling high-stakes decisions and have greater clarity on my long-term career path. I’m incredibly grateful for her guidance!
Brandon Hatter
Director of Product Marketing, Weavix
Yi Lin's expertise in navigating an incredibly competitive PMM job market was invaluable in my job search.
Her feedback and advice is direct, but kind and was exactly what I needed to progress in interviews and truly differentiate myself amongst a sea of PMM talent. Additionally, the Courageous Careers community she has built is an amazing group of people who are eager and willing to share their time, insights, support, and connections to help one another.
Working with Yi Lin was easily of the best decisions I have made and I highly recommend her to any PMM looking to take the next step in their career!
Product Marketing Manager, UserCentric
I was landing screening interviews but wasn't advancing so I joined Yi Lin's Program, and I am so glad I did!
The program really helps you rethink your experience and work on your messaging and positioning for yourself, and the community is truly one of the most supportive and motivating communities of PMMs and aspiring PMMs out there. I've since landed an offer and I couldn't thank Yi Lin and the community enough for the support in the job search process and helping me find my confidence again.
Khuslen Khosbayar
Associate Product Marketing Manager, Kong
Yi Lin's program has been an incredibly enriching experience for me. Though I initially entered the program hoping to land my next role (which I did!), I quickly realized that this program offered much more than just the promise of a new position, thanks to the carefully designed workshops, along with the active community she fostered. Going into my new role, I will keep in touch with the fantastic people I've met in the community! Thank you, Yi Lin, for fostering such a supportive and active community through your awesome program!
Peggy Pan
Head of Product Marketing, Uscreen
Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin.
Hollistic approach
I uniquely blend my PMM expertise and consulting frameworks with career coaching— giving you the COMPLETE support needed to adopt the right mindset, have the right process, and get the practical skills to succeed in your career transformation.
Deep, real-world expertise
From Silicon Valley to NYC, I’ve led PMM teams across every stage and business model, from startups to industry leaders — and coached over 200 PMMs from every background. I know what works because I’ve seen it work everywhere.
I understand your challenges
As an immigrant, career switcher, woman of color, and mom, I know what it’s like to break into an industry where you don’t fit the mold. I landed my dream role with zero PMM experience and then became a Director in less than three years. Now, I’ll share the techniques that helped me rise fast, so you can navigate your career with clarity and conviction
If you’re ready to take control of your career, let’s work together.
What Makes My Coaching Different?
Where My Recent Clients Work At
My clients are career switchers, leaders, parents, immigrants, and minorities who have taken control of their careers and gone on to thrive in their roles.
